With Florida now serving as home of Hard Rock, the team saw an opportunity to make a statement at the tribe’s Hollywood property.
In 2006, the tribe acquired Hard Rock International, including all of its casinos, hotels, restaurants and memorabilia. Steve Peck, associate principal at Klai Juba Wald Architects, says the guitar concept first took shape in 2007 while developing the master plan expansion of the Seminole Tribe’s hotel and casino campus in Hollywood, Fla. The entire master plan is scheduled for completion in advance of the 2020 Super Bowl, which will be held in Miami. The 450-ft-tall, 596,044-sq-ft tower is part of a larger 3.2-million-sq-ft master plan that includes a new Hard Rock Live theater, an additional eight-story hotel tower, meeting room expansions, two garage improvements, pools, villas, a central energy plant and the remodel and expansion of low-rise buildings that house gaming and restaurant spaces.
